Samsung Tops Shrinking Smartphone Market in Q1 2018: Counterpoint

As international smartphone market declined for the second successive quarter within the first quarter of 2018, Samsung remained the chief, delivery 78 million gadgets and capturing 21.7 % market share, Counterpoint Analysis said on Wednesday.

Samsung shipments grew 5 % with the launch of its newest flagship, the Galaxy S9 and S9+.

Apple which shocked the analysts with a robust fiscal 2018 second-quarter outcomes, shipped 52.2 million gadgets, reporting 14.5 % market share at second spot.

In keeping with Counterpoint's Market Monitor service, international smartphone shipments declined three % yearly within the first quarter of 2018.

High 10 gamers now seize 76 % of the market, thereby leaving over 600 manufacturers competing for the remaining 24 % of the market.

"The waning smartphone demand is because of a slowdown in developed markets the place substitute cycles are lengthening with total smartphone options and design reaching its peak," Tarun Pathak, Affiliate Director at Counterpoint Analysis, mentioned in an announcement.

Nonetheless, rising markets nonetheless provide a sizeable alternative for OEMs to broaden and develop as smartphone penetration by customers in nonetheless round 45 %.

"The typical promoting worth (ASP) of smartphones is rising, too, in rising markets with customers upgrading from entry degree to the mid smartphone phase," Pathak famous.

Huawei with 10.9 % and Xiaomi with 7.5 % market share adopted Samsung and Apple.

Oppo with 6.1 % share was at fifth place.

"The saturating China smartphone market is forcing the Chinese language smartphone gamers to take a position and broaden past their residence market. The efforts have been realised because the efficiency of Chinese language manufacturers in MEA, Europe and the remainder of the Asian markets has been sturdy," mentioned Analysis Analyst Shobhit Srivastava.

The China market decline in Q1 2018, affected the general progress of a few of the key Chinese language manufacturers together with Oppo and Vivo. Each noticed a decline within the quarter because of the China market slowdown.

Apple grew 32 % (YoY) in China attributable to sturdy efficiency of its iPhone X.

Whereas the promotions weren't aggressive for the iPhone X, besides in operator channels, its demand stays wholesome out there.